• PUMA in The World of Sports

    PUMA, one of the top sports companies in the world with a history spanning more than 70 years, invites you to fully immerse yourself in the world of sports. PUMA is committed to providing high-quality sporting equipment and sports apparel for women for sports including basketball, golf, and football. By taking cues from both the most recent fashion trends and their distinctive sporting past, PUMA improves the perception of their brand.


    From Humble Beginnings to International Breakthrough

    PUMA’s long-standing tradition of producing high-quality athletic goods started with the Dassler Brothers Shoe Factory, established by Rudolf and Adolf Dassler in their German home in 1919. 28 years later, the brothers fell out and went separate ways. Rudolf Dassler relocated to a another building that belonged to the family and established PUMA. He converted this storage building into a factory with the aid of 14 workers. And the rest was history.

    PUMA Sports: Functionality & Leisure

    By offering a large assortment of well-designed sports gear suitable for both recreational and competitive activity, PUMA has added pleasure to practicality. PUMA offers a variety of comfortable sports apparel and equipment to help you compete on the playing field while enabling you incorporate sports into your lifestyle with fashionable sportswear that can be worn everywhere, from running shoes for track and field to footwear for golf.

    PUMA’s Business Philosophy

    Sustainability is a fundamental business value for PUMA. Through the 10FOR25 sustainability strategy for a better world, PUMA works to manage its environmental impact by focusing on 10 key areas, from climate change and biodiversity to human rights, in an effort to achieve shared objectives of producing better products with fewer negative environmental effects.

    Better Innovations with PUMA

    PUMA strives to be on the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guides PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.

    PUMA Supports Gender Equality

    Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.

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  • PUMA in The World of Sports

    PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality sportswear and footwear for various sports shorts, including football, motorsport, and golf.


    PUMA’s Story

    In Germany, the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) was established in 1919. The majority of German athletes wore Dassler spikes during the 1928 Olympic Summer Games in Amsterdam, which marked the brand’s global breakthrough. “PUMA” was formally filed with the German Patent and Trademark Office in 1948.

    PUMA Sports Apparel and Equipment

    The playing field is more varied than ever today. whether it be on the football field, golf course, or running track. PUMA provides athletes with the equipment they need to succeed, from running shoes to golf clubs. PUMA sportswear is versatile clothing that you may style in many different ways, even when you are not participating in sports.

    Using Sports to Promote Sustainability

    PUMA is dedicated to producing better goods and making a positive impact on both the environment and society. They strive to improve in a number of sustainability categories, including Fair Income, Products, Health & Safety, and more, by collaborating with stakeholders on the 10FOR25 sustainability plan. In this way, they can produce better products and contribute to a better society.

    PUMA: Culture of Firsts

    PUMA aims to always bring better and unique innovations to sports for game changing athletes. Back in 1984, the RS Computer Shoe was created in the PUMA Running Studio where the team leveraged on computer technology to create better running shoes. Today, PUMA continues experimenting with digital technology to bring out the best in athletes.

    Turning Intent Into Action

    Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system, and support organisations who inspire real change.

  • PUMA: The Progression Of Any Worldwide Leader

    PUMA has established its background by making sportswear to the world’s quickest sports athletes more than 70 yrs. Headquartered in Herzogenaurach, Germany, PUMA is already a giant using more than 14,000 workers globally to force the sports activities tradition and boundaries of sportswear overall performance, such as long distance running shoes. Immerse yourself on earth of sports with PUMA.


    PUMA’s Timeline

    In 1919, Rudolf and Adolf Dassler established the “”Dassler Bros Shoe Factory”” within their German house, establishing PUMA’s lengthy legacy of producing great-good quality sporting shoes. Many sportsmen, like the popular Jesse Owens, earned gold medals while competing with Dassler spikes throughout the company’s early on years.

    PUMA Sports: Release Your Total Potential

    PUMA specifies sportswear to be diverse and functional together with the enjoying industry various more than ever before. PUMA is dedicated to develop equipment that athletes must flourish in the area. PUMA sportswear is also versatile to combine with for individuals who prefer to raise their everyday ensemble, regardless of whether they’re not participating in athletics process.

    PUMA – Eternally Is Better

    For PUMA, sustainability became a central business benefit. PUMA functions to handle its ecological effect through the 10FOR25 sustainability strategy for an improved world, focusing on 10 crucial places which range from climate change and biodiversity to human rights, in an effort to achieve discussed desired goals of generating greater merchandise with fewer negative enviromentally friendly results and creating better communities.

    PUMA Advancement: Be Ahead Of The Online game

    PUMA features a lengthy record in innovating to assist improve fitness overall performance and give rise to the sportswear business with pioneering technological innovation. At PUMA Advancement, several guiding concepts travel advancement: be a discomfort, be hooked up, be courageous, be available, and be ready – which are usually converted to their products’ theme and style method.

    Operate Towards Transform

    Residing without discrimination must not be open to controversy. That’s why PUMA is working together with nonprofits organisations much like the Trevor Task and BAGLY to speed up the same rights, private autonomy, and freedom of manifestation for LGBTQ+ neighborhoods. PUMA do not accept racism, bigotry, or law enforcement officials brutality.

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